Biggest meeting industry trend is increasing use of technology. People love looking at new technology. In order to make a striking first impression, there is no better way than catching the group’s attention. Meeting planners are evolving to provide more creative tools to customers. “Projecting images through a wall of water is one effect meeting planners can now use to wake up jaded delegates. At the recent BET (Black Entertainment Awards) more than half of the 13 acts included some form of pyro, gas flames, cryogenics, fog, or water curtains.” These are used for great entrances and exits through laser or video-projected company logos. “The water screens work by creating a thin film of water ideal for rear projection of videos, laser, gobos, and other lighting effects.”
The scale of the event increases when the company uses various kinds of walls. When setting up an event, the meeting planner has a certain amount of budget that one has to manage. Setting up these high-tech screens can only be used in big events due to the cost of it. Prina offers seven-foot section with a screen, ejector, tank, hose, water pumps, and filtration system that can be rented for $2,300 a day.
It sure would be an eye-catching effect at corporate meetings, but I do not know how successful it will be other than just getting people’s attention. It does not have other benefits other than a visual effect. If it is profitable to the event’s core purpose, it would be worth spending the money. But if it does not, it might be useful to apply other technology tools that actually help the event. The effect is excellent for social events, but corporate event planners must allocate their budget accordingly.
Technology Talk: Writing on the Wall by Michael Goldstein
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